ClickCast is a new social media technology developed by DBA that combines a live video conference with interactive text chat for the feeding frenzy that is Facebook - a true first.

Its real strength, however, is in its ability to grow the conversation live as it takes place.

As attendees ask questions, those questions are posted on their Facebook status updates along with a link back to the live ClickCast, which encourages their friends to join the conversation, as well.

Historically, live online events begin with a certain number of participants and then drop as time passes. ClickCasts have just the opposite affect. After starting the events, we've seen participant levels quadruple.